You can always make a film somehow. You can beg, borrow, steal the equipment, use credit cards, use your friends’ goodwill, wheedle your way into this or that situation. The real problem is, how do you get people to see it once it is made?
Back in early April I began talking about the launch of my new production company. In between existing clients and our own personal projects, we’ve been working hard on getting things set up. Back then I figured it would take us close to 72 days to get things going, and we’re right at the 72 day mark.
So how’s it going?
Well, it’s coming right along. We aren’t ready to start publicizing things too much (aside from saying “Hey, we’re up to something!”), but we do have a lot of the pieces in place.
For most creative companies the difficulties come not in doing the creative work, but in actually running a company. It’s often haphazard, work is completed in fits and starts, and there’s very little predictability in client experience.
We’re trying to do things a little differently. Before we start shining too much of a spotlight on this thing we want to create a really consistent experience for our projects and how we communicate with our clients – from first contact through final deliverable.
We do need to wrap up one last really important thing before we launch. But it’s not completely in our control. So we have a little calm before the storm (so to speak). Rather than just staying silent about things, the next several updates on Wolf Mountain Creative are going to be about the processes that we’re developing to make sure that our clients have a really great experience.
We aren’t necessarily unique in this. The great production companies – all great companies, really – have a very clear process for their projects. It’s one of the things that make them great companies. We want to join their ranks. And I’d like to encourage you to join their ranks too.
Simply great video paying homage to the elusive and legendary BMW 850CSi.